The team at Keter Group has been uniquely focused on building better outcomes by hammering home the importance of sustainability and environmentalism. Founded nearly 100 years ago, Keter Group has grown from an Israel-based home and garden decor manufacturer into an international brand and business in more than 70 nations worldwide.
An industry leader not just in affordable home and garden decor, Keter Group has turned into a sustainable juggernaut within its industry thanks to the work done by CEO Alejandro Pena. Pena took time out of his day to discuss the goings on at Keter Group while hammering on some of their environmental goals in the coming years.
Sustainability Report – Importance of Transparency
More than just another business, Keter is looking to build itself into an ethical, sustainable, and industry-leading face for the future. CEO Alejandro Pena has been effusive with praise when discussing the sustainability efforts of his business, taking careful time to point out its recently released 2022 Sustainability Report.
The 2022 Keter Sustainability Report detailed past achievements while touting future goals. Keter’s CO Alejandro Pena stated, “At Keter, we’ve incorporated recyclable and reusable materials in our production as a part of our commitment to sustainable practices.”
According to the report, Keter’s CEO quickly pointed out how effectively the business has increased the total use of recycled materials in its facilities. At this time, five of Keter’s manufacturing plants have achieved the lofty goal of zero landfill waste.
Hammering home the importance of sustainability, Alejandro Pena pointed out how even small changes can make big waves in the long run. Pena stated, “We don’t produce single-use plastic consumer products.”
In addition to the goals touted above, Keter aims to reduce its global greenhouse gas emissions by 25% before the end of 2025. Keter also hopes to recycle or reuse over 80% of its total waste.
Alejandro Pena stated the company’s goals for the future: “At Keter, we dream, then we make.”
Understanding The Keter Difference
While Keter and CEO Alejandro Pena have always touted the importance of environmentalism and eco-friendly business practices, they are finally backed up by consumer sentiment. Pena stated, “Consumers are becoming increasingly worried about the impact of trash that ends up in the ocean.”
Pena cited a report by McKinsey & Company stating that more than 40% of all consumers believe that sustainable packaging is essential and that the overall impact of oceanic litter has become unsustainable.
Pena said, “It is encouraging to know that raising awareness is having a lasting, positive effect on the consumer.”